St Ives Shopping Village commissioned
us to create their Village Life Magazine,
a 40 page luxury lifestyle magazine.
The client brief asked for a publication in a declining retail environment, to create greater customer and retailer engagement; increase ROI; drive foot traffic; reinforce community connections; attract younger families and cater to the older customer base; plus be aspirational. Through quality design, photography and content the resulting magazine contains interesting features and interviews, local news, food and lifestyle features. Village Life engages consumers better than ever before and positions St Ives Shopping Village as a hub for retail therapy and a local community destination with personality.
